How to Pick and Buy New Domain Name
Choosing your domain name can be one of the most important aspects of your online business. You may think it’s as easy as just using your business name, but it may not be that easy if your business name is 4 or 5 words long. This would be difficult for your customers to type in and possibly make a typing error and go to your competitor instead. Taking some time to look at available domain options is your best bet to buy a domain that will help your business in the long run.
In addition to staying away from domains that are too long you should watch out for the dreaded double letter issue, where two letters would sit side by side. Again this can cause some spelling trouble. It’s never a wise decision to confuse your customers so keep things as simple and as memorable as possible.
If your goals are to get your web site ranked for a specific keyword the consensus, as of today, is to include the keyword in your domain name. This makes it easy for the search engines to determine what your website is about. Once you have an idea for a domain name it’s time to search the registrars to see if the name is available.
GoDaddy and Namecheap are two very popular registrars that can tell you if the domain that you have chosen is available. If not they even have domain suggestion tools to give you ideas for more. One word of warning the suggestion tools will tell you that the domain is available in other extensions besides .com – if at all possible, stick with the .com extension. This is the extension that most used by consumers and the one they are most likely to type in when searching for your business. Once you find the name that you like, the registrar will give you the option of adding the domain to your shopping cart, add it and then select checkout, and you are now the owner of your new domain name!